Web users don’t have that much patience to wait for websites, that take too much time to load.
As a marketer, put yourself in the customers’ shoes and think about it:
How long will you linger over a slow-loading site?
Of course, not for long!
Without speed, there is nothing.
So, here’s the deal:
Optimize the formats and responsive sizes of the media that you have uploaded onto your website, and eliminate loose links and pointless data that slows down loading time.
Remember: it’s a race.