User Experience Is the New SEO

Rule of sales: Customer is always right.

Rule of internet: User is always right.

Of course, don’t take this too literally, but understand the message behind this. Right from the first click, your site must service the user like a shopkeeper must service a customer.

Guide them through the various options that your site offers at a good speed. Strategical assistance will do wonders in this field. Keeping the experience pleasant and user-friendly will guarantee a return and better ratings.

Don’t just communicate, SERVE.

Google Is the King, But Don’t Forget Bing And Yahoo

The domain of internet doesn’t revolve around a particular search engine only. Understand that search engines aren’t a monopoly. No engine has reached that epitome of performance yet, so that it can command every search query.

There are still users who prefer Yahoo or Bing, and some are just plain used to it. Some unknowingly set the others as default browsers and never notice a change.

Understand that this requires you to adapt to the workings of the major search engines and develop your site accordingly.

Remember:

Make A Strong Presence on Social Media

Social media is HUGE.

The first websites newbies are exposed to are Facebook and other social media accounts. Almost everyone online has at least one or two social media accounts.

Why not? Who wouldn’t want a personal page on the internet that states all about their lives?

Now, it would be really unwise not to strive to be a part of that.

A single post showing up on someone’s timeline can interest the user to click it. Moreover, they share, comment, re-post, and contribute till they ensure that the people they care about have read those articles.

Switch Your Website to https

If one were to describe the internet, adjectives like ‘private’ and ‘confidential’ would hardly crop up. To this date, there are many internet activities missed out on because people are cautious of their personal information and don’t trust the internet as a secure and private medium.

Changing your site from HTTP to https will secure the connection with the user and protect their details.

During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to secure hyperlink transfer protocols.

The Rise of Voice Search

Speaking to computers was unimaginable until movies like Star Trek popularized such ideas of future technology. Being able to speak to machines and having them work for us gradually came to the trend for the R&D of various companies.

Today, it has been a well-known aspect in case of online queries. Programmes like Google Now, Siri, and Cortana are becoming more popular day by day with improved user interphase.

Link Building: Keep Quality in Mind, Not Quantity

A search quality senior strategist at Google recently has revealed that “Backlink” is one of the top 3 ranking signals in Google’s search algorithm.

Look what Google is saying about the role of backlinks:

So:

What is quality backlink?

A link from relevant and high-quality website is considered as a quality link.

For example:

Your blog post is about SEO tips. Then, your blog post will need backlinks from other SEO blogs.

Update and Republish Old Blog Posts

There is no secret in the fact that, people love to read updated content all the time.

Not only people, Google also prefers to show their users up-to-date content for better user experience.

Therefore, you should update your existing web content with newer ones for getting a better result.

Wondering whether updating old content works?

The short answer: YES.

As you can see in the screenshot above, organic traffic for one of our old blog articles increased by 33.21% in 30 days by updating that post.

Now:

Produce In-Depth High-Quality Content

Developing the right kind of content is not like composing a music track: it’s not very likely that you will become a one-hit-wonder with just one post.

Quality trumps quantity when it comes to online content.

Professional SEO companies never limit their knowledge to just optimizing, they create high-quality content as well.

Write. Provide. Research. Offer.

Keep posting articles that you have written with passion for the subject and that will help others too.

What is Search Engine Optimization anyway, if it does not involve quality?

Use Long Tail Keywords in Your SEO Strategy

Long tail keywords are keywords or key phrases that are more specific to your product or service than more common head keywords (one word).

In general, long tail keywords get less search traffic, but will usually have a higher conversion rate.

The more specific your keyword is, the less competition you will have to face.

If you have just started your SEO campaign for a brand-new website, then you should concentrate on long-tail keywords.

Why?

The fact is this:

Maintain Mobile Friendliness

Have you ever asked yourself: “Do I need a mobile friendly website?”

The truth is, a major section of the online customers is surfing the internet through their smart phones.

Google has already programmed an algorithm on April 21, 2015, which shows sites, that are responsive in nature, will be prioritized, and rank higher in mobile search results. They have given clear guidelines about how to make a website mobile friendly.

Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.

So, what are you waiting for?

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